Have you seen that QVC commercial with the two teenage boys waiting for a ride from some soccer mom? When she pulls up, the boys straighten themselves out, trying to impress their friend's mom. One of them calls "shotgun" to the chagrin of the other. I think the implication is that if you're a middle-aged woman who uses QVC "beauty products", teenage boys will fawn after you. That seems a little dirty to me. I guess QVC knows the lonely soccer-mom audience better than I do.